Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts

Thursday, August 28, 2008

Reading The Speech



Below are this guy's selection of the highlights of the Candidate's excellent, inspirational acceptance speech, without quotation marks.

"This guy"--me--could weave these snippets into a tapestry that would be a comprehensive, positive advertising assault that even Hillary supporters--the "under-informed" voter--could embrace, and that could have enough magnetism to attract fence-sitters and some who currently lean toward McCain, but nevertheless have an IQ above 93.

I'm too tired and too in love to do that right now.

[I apologize for the arrogance inherent in this post.]

* an economy that honors the dignity of work.

* many of these plans will cost money, which is why I’ve laid out how I’ll pay for every dime

* programs alone can’t replace parents

* The Bush-McCain foreign policy has squandered the legacy that generations of Americans — Democrats and Republicans — have built, and we are here to restore that legacy.

* As commander in chief, I will never hesitate to defend this nation, but I will only send our troops into harm’s way with a clear mission and a sacred commitment to give them the equipment they need in battle and the care and benefits they deserve when they come home.

* America, we cannot turn back.

AIN'T THAT AMERICA!---SPRINGSTEIN, cited by "This Guy."

Sunday, June 8, 2008

McCain's First TV Ad of the General Election: "My God! He's a Ghost!"

Let’s forget the Content, if it even can be called such, of this ad and talk about the Form.

For a candidate who has to cope with the always already there issue of Age to present himself looking like nothing less than an apparition is astonishing. He appears flat-out ghostly; half his face just not there, the black suit against the black background effectively makes his body disappear as well, leaving only the haunting half-moon of his pale white face and the vertical streak of brightness emanating from his shirt peeking through the darkness.

Perhaps his campaign was shooting for the serious/somber look; and given the subject matter, such a look would be appropriate.

But they’ve leaped right over serious/somber and managed to produce a video that can only be described as macabre.